![]() Larger organizations, they're going to have very different budgets than you and that's fine. It just depends on what you have going on as an organization. Now it might be way less, it might be way more. I'm gonna set the revenue as a default to $3 million per year as a company. The first thing you really need to do is set up what your revenue is. ![]() So with that said we're going to get right into it. Today's tutorial is I'm using Google Sheets to kind of set up some line items and a tactical strategy that you could do as an agency to fulfill your strategy. Google sheets tutorial: marketing budget template This marketing budget really breaks it down month-by-month based on what I talked about a couple of weeks ago: when you're setting up your budget, there's a couple of factors that are involved. But I'm going to give you kind of a broad marketing budget template that you could use to help you plan accordingly. Now, there's a lot of things that I can't really answer without knowing more about your business. ![]() As in month-over-month, what should you be spending? How much? Where? All of that. Today's talk is really about how do you as an organization, brand, or even an individual set up your budget for your calendar year. With the Google Sheets marketing budget template, you can manage your marketing spend and effectively allocate your digital marketing budget based on the same baseline we use.Äownload the marketing budget template marketing budget breakdown In this quick tutorial, you'll learn how to plan out that marketing budget, and where to allocate resources with a marketing budget template in Microsoft Excel or Google Sheets. We've previously discussed how much of total revenue should go toward your marketing budget, but managing that marketing spend is a whole other story.
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